Norma's Whitetail line of ammunition is loaded with the highest quality brass that meets and exceeds the standard set forth by reloaders. Norma's proven soft-point bullet, matched with premium brass case allows for confidence in shot to shot performance. Norma Whitetail is designed to deliver the shot to shot performance you need to ensure your next hunt is always successful. This ammunition is new production, non-corrosive, in boxer-primed, reloadable brass cases. Norma's Soft Point is a popular classic among deer hunters all over the world. It features a flat-based bullet which offers consistent accuracy every time. The exposed lead tip, coupled with an expanding quick lead core results in fast knock down effect and deep penetrative performance, delivering all its energy in the vital organs.